All about Krunchtime Moments and Dunks
Together with the Kellogg Company we started an exciting partnership and successfully realized our first joint activation with the basketball team of FC Bayern München. totally MGMT invited together with Kellogg's a small group of Creators to experience the exciting game of the FC Bayern Munich basketball team against Partizan Belgrade as guests in an exclusive setting right at the courtside.
The entire project was accompanied by a variety of fascinating Kellogg's activities, which manifested themselves in many different ways. Kellogg's was everywhere - from customized cereal boxes that could be taken home as a personal memento of the evening, to its prominent presence on the perimeter boards around the court. The uniquely designed jerseys generated excitement and gave all guests the perfect basketball experience. The captivating basketball game, undoubtedly the highlight of the evening, created an extremely exciting atmosphere. After the final whistle, the Creators had the opportunity to shoot some baskets themselves and meet some of the basketball players in person.
Short impression of what are we capable of.
In the future, Kellogg's plans to use cultural marketing to increase its relevance through strategic partnerships with national and international basketball associations. All in all, a successful start to a new collaboration.
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