As FC Bayern's creator management agency, we excel in the strategic realm of brand communication, playing alongside influential players.

Our approach is to spread excitement through sophisticated games, events and functions, providing a platform for the most relevant content creators to showcase their unique skills. Proudly involved in the FC Bayern Munich x Achraf x Adidas campaign, our collaboration focuses on the unveiling of the new LFSTLR JSY.

This project harnesses a unique energy that fuses individual expertise and creates a new narrative in both the sports and fashion worlds. The grand launch found its perfect stage at the New York Fashion Week, with a photo shoot at the iconic Museum of Modern Art and an out-of-home space in Times Square. The tone was set with a dinner at the renowned "Carbone NY", attended by many fascinating personalities from the sports and entertainment industry.